The Fashion show segment of the Africa Creative Market, FashionEVO by The YD Company hosted a breathtaking one-of-a-kind fashion show on the 31st of August 2022 at the Landmark Event Center.
The show which featured seven premium Nigerian fashion brands – Henri Uduku, Cute Saint, Mmakamba, Skentele by Etti, Joseph Ejiro, Bola Yahaya, and headlined by Ejiro Amos Tafiri – saw contemporary, avant-garde and unique clothing pieces for both men and women of impeccable taste in fashion.
The YD Company in partnership with SOAAK102 and Designer Tasha also facilitated a pitch competition themed ‘Trash to Glam’, aimed at promoting a carbon-neutral fashion industry. The brief was for designers to create fashion pieces in a way most considerate of humanity and the environment, reducing the environmental impact wherever possible. Shortlisted participants showcased their pieces, and the winner was awarded $500, Celebrity Styling & an international magazine feature.
The evening also witnessed lots of fabulousness and glamour as guests in attendance were adequately dressed for the show. Fast-emerging musical artistes – Deborah Gold, and Litovibes serenaded the audience with great music and ultimately incredible vibes and energy.
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