Dear Reader, Brand Todays Woman Is 20!
The brand came to be in February 2000 as a half-hour television program showing on NTA 2 Channel 5 Lagos. The first guest on Today’s Woman show was Nigeria’s first female engineer Eng. Mrs. Olu Maduka. In February 2007 work began on the first printed edition and by September the first physical copy hit the streets. In Feb 2014 our logo experienced a significant change to become a full spread as we have it on today and we experimented with our first digital edition.
This February we are domiciling fully online and you can only read special editions printed… Phew, it’s a cliché, but I really wonder where all the years went! I get a sense of what the bible says about time being nothing to the creator of time itself. That’s because He sees the end from the beginning. Isn’t that why through the lens of hindsight, time, (20 years in Today’s Woman’s case), always seems to have passed by swiftly because you can playback with the sharp accuracy of human memory. You see the end, which is your now, and as you walk back in time, all the steps here now add up!
That’s what 2020 vision is. Our brand journey here now adds up.
Today’s Woman has gone from terrestrial TV to Print medium and now we are fully digital (which really is a ‘weird’ still largely uncontrolled spot where all communication comes to play today)….
Get ready to enjoy us in a smarter way anywhere in the world and here’s why:
1. Online, our magazine will be leaner yet richer, and more interactive. You will see more videos now, as you read our cover stories and watch the full interview on InstagramTV and YouTube.
2. TW on the go will remain a constant means of communication between us to keep you abreast of what’s new with us, and on our site which will be populated by stories from our regular magazine contributors.
3. The best news is we are 20 and our cover girl, Busola Dakolo is wallowing in a new ‘freedom, we are allowing you read her truly compelling story of love and the journey to freedom FREE!!! Of course, this is along with the other interesting tidbits in our January February edition. All you need do is subscribe to join our community. I wait to welcome you.