Facebook dating app will foster long term relationships and not ‘hook-ups’

Facebook held an annual  developer’s conference on Tuesday where Mark Zuckerberg announced plans to set up a dating app to foster meaningful relationships.

Mark Zuckerberg announced a new dating service, simply called “Dating,” that will exist right within the social network’s own app.

Zuckerberg spoke in front of a packed crowd in San Jose, he described the new dating feature as a tool to build “real long-term relationships – not just hookups”.

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The app will allow users to create separate profiles from their main Facebook accounts to pursue romantic connections. The two profiles won’t interact, meaning your Facebook friends won’t be able to see what your Dating profile says. And it should make dating app incumbents like Tinder and Bumble anxious.

To help keep the two versions of your Facebook self separate, your Dating profile will only use your first name, and your existing Facebook friends won’t appear as potential matches. Dating will also have a dedicated inbox that, unlike Messenger, does not allow you to send photos or links. You can only send text-based messages when chatting for the first time, which Facebook describes as a safety measure.