New UN Women Campaign Shows The Negative Thoughts People Still Have of Women
United Nations Women has launched a campaign to put gender inequality in visual perspective. The project includes Google’s search box and suggested search terms on its auto-complete feature dated from 09/03.
“This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web,” Adweek reported campaign creator Christopher Hunt, the head of art for Ogilvy & Mather Dubai, saying.
Some of the search phrases include “women need to” and “women shouldn’t” and the results are “women need to be controlled,” “women cannot be trusted,” “women shouldn’t work,” and “women should not speak in church.”
The ads seem to prove that sexist thoughts are not localized or limited to misogynist groups. Rather it’s a globally institutionalized opinion historically laced into the foundations of several cultures. It speaks to the massive challenge that women still face in the 21st century to break glass ceilings and overcome.