Straight Outta Naija: Celebrating The Ingenuity Of The Home Craft


It is safe to say that things are changing in Nigeria. Gone are the days when locally made products were regarded with condescension; now, we have quality locally made products that rival foreign made products shoulder to shoulder in quality. And with the high foreign exchange rates, many Nigerians have began to switch from foreign made products to locally grown and made products.

To encourage these entrepreneurs who are blazing a path in local production despite the tight economic climate, tw has introduced a new feature in our magazine called Straight Outta Naija, where we will be highlighting homemade or homegrown products. Not only will we be showing you these products, we will be telling you their full stories: brand story, origin, challenges, future plans and much more.

To read these inspiring stories, you will just have to buy our March/April edition that comes out next week!

But just to give you a teaser, here is a little information about the four brands we will be highlighting this month (there are some promos in there too!) We have an indigenous gift item producer, a scented candle manufacturer, a snail farmer and an ankara inspired lifestyle brand, all Straight Out Of Naija!


  1. Ethnic Feel by Simply Gifts and Interior

Have a feast this Easter with their range of Dinning Accessories: Ethnic placemats, Ethnic table runners, Ethnic multi-purpose coasters, Ethnic cup warmers, Ethnic aprons and much more. Check out their Instagram page @simplygiftsng. Don’t miss out people, they have got you covered!


  1. Owambe Candles

You have all been to those events where they give you plastic trays and buckets as gifts for attending! Don’t make your event like that o! You want your gifts to be just as outstanding as you are! Give out lovely customized scented candles by @owambecandles. You get to choose your scent, your colours (yes, your candles can match your aso-ebi) and even your own jars. Owambe Candles celebrating the uniqueness of you! Throughout the month of April you get a discount on bulk orders from @owambecandles with the code OWC317.

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See Also

  1. Advic Snails

Advic Snails (@advicfarmsandconsult) is an innovative value added snail meat processing and packaging company with rich social values. With their organically grown snails, they are committed to a well-nourished Africa promoting health and vitality.

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  1. Always me by Anne Li

Always Me by Anne Li (@alwaysmebyanneli) is an African inspired baby and lifestyle brand. Their product line includes baby/maternity, lifestyle, home and fashion (ladies’ Ankara lounge pants, men’s Ankara cargo shorts, tote 7 beach bags, beddings and pillows).

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