This year, as part of Sunlight Nigeria’s women empowerment agenda, Sunlight Nigeria sponsored the Fashion Focus Talks. At the session, Mai Atafo was invited as the Sunlight facilitator for the event which took place at the Alliance Francaise | Mike Adenuga Building Ikoyi, Lagos on the 10th of September 2019.
This year’s theme, #BeyondCreativity, addressed the future of fashion and the need to drive conversations beyond the beauty of craftsmanship and instead evolve and hone-in on how even more value can be created within the ecosystem. Mai Atafo in his discussion stated that “What makes fashion work is when you bring your pieces out and people are able to buy it because it is undeniable quality” he continued by saying going beyond creativity, “You have to understand your customers how they behave and how you can make them keep coming back to your brand”.
Lagos Fashion Week this year hosted a series of curated free talks in four (4) cities across Africa (Kigali, Abuja, Dakar, and Lagos) for the Fashion Focus Talks Africa. In a bid to inspire collaboration amongst African creatives to achieve sustainable businesses and a thriving socio-economic industry, four (4) facilitators spoke about how collaboration among creatives can change the narrative about Nigeria. Speaking at the event were; Rukku Ladoja (Creative Director, Grey Project), Mrs. Isioma Aihie (CEO, Grey Velvet), Joseph Ike (CEO, JZO), Mai Atafo (Creative Director, Mai Atafo) and Sanyade Okoli (CEO, Alpha African Advisory).
This year, through the platform that Lagos Fashion Week offers, Sunlight is empowering women to empower others. From now till October 2019, Sunlight is partnering with two more designers, sponsoring a collection to be sold during the LFW 2019. These designers – Morenikeji Akinsola and Chichi Emordi, train students in different areas of clothes production throughout the year. The proceeds of the sales at Lagos Fashion Week will be going into their business as a way to further their empowerment agendas.
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About Unilever Ghana and Nigeria
Unilever Ghana Nigeria is where great people, terrific brands and proud traditions converge, to meet and satisfy the needs of people and families across Ghana and Nigeria. We anticipate the aspirations of our consumers and customers and respond creatively and competitively with products and services that are good for them and good for others.
Many of Unilever Ghana Nigeria’s brands are household names and very much a part of both Ghana and Nigeria’s history. These are Lipton, Close Up, Pepsodent, Knorr, Royco, OMO, Sunlight, Lux, Lifebuoy, Vaseline and Pears.
Unilever’s commitment to the development of both economies remains resolute. Over the years, the company contributed immensely to Ghana and Nigeria’s socio-economic development in the following key areas: employment generation & skills development, enhancing local manufacturing, building local capacity for regional export, ensuring full compliance with fiscal and regulatory requirements, providing support for enhanced social living and localized manufacture of brands.
We aim to continue to add value to Ghana and Nigeria not only through continued investments in local manufacturing and backward integration but also through various social projects that are aligned to the Unilever Sustainable Development Goals (SDGs).
For more information about Unilever and its brands, please visit www.unilever-ewa.com