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SO FRESH NEIGHBOURHOOD MARKET RAISES €360,000 EQUITY INVESTMENT FROM TRIPLE I AS PART OF THE IMPACT INVESTMENTS INITIATIVE

SO FRESH NEIGHBOURHOOD MARKET RAISES €360,000 EQUITY INVESTMENT FROM TRIPLE I AS PART OF THE IMPACT INVESTMENTS INITIATIVE

L-R – Mr Olagoke Balogun, CEO, So Fresh; Mrs Tara Fela-Durotoye, Director, So Fresh; Mrs Kehinde Olomojobi, Chairman, Board of Director, So Fresh; Mrs Abimbola Balogun, COO, So Fresh; Muyiwa Ogungbero, Secretary to the Board; Mrs Omilola Oshikoya, Director, So Fresh.

So Fresh Neighbourhood Market (So Fresh) has just signed an equity investment agreement of €360,000 with Inclusive Impact Investments (Triple-I). The transaction is in tandem with Triple-I’s goals to increase social impact in developing countries; thus, So Fresh is strategically placed as a recipient of the investment, as a small and medium enterprise in Nigeria.

So Fresh is a fast-growing business venture with five stores across Nigeria. Starting out with an investment of €10,000 and three persons, eight years ago, the healthy food chain has grown to become the prime destination for fresh healthy food, employing over 100 persons. With the investment from Triple I, So Fresh will receive technical support to further pursue its strategic transformational goals, in line with its mission to ensure that healthier food options are available to Nigerians across the country. The investment will increase the supply and delivery options for fresh, safe, nutrient-rich food.

So Fresh Neighbourhood Market is poised to be the national premier option for clean eating, providing healthier alternatives across socio-economic divides.  In the next two years, So Fresh aims to create over 150 new jobs, opening 10 new outlets, across multiple Nigerian cities. In addition, the growth goal is to reach the small holder farmers, as the organization expands its supply chain locally.

The CEO, Olagoke Balogun stated that values of Oxfam’s Triple I “Impact First”, is aligned with that of So Fresh, “As an organisation we understand that nations thrive and succeed on the backdrop of an energetic and healthy populace. Hence beyond providing easy access to Fresh Healthy Meals, we inspire and motivate citizens to adopt a healthy lifestyle. 

We are very excited about this growing partnership. By investing in us, they can continue to chart out a path to meaningful growth and create a brighter future with a large social impact footprint i.e. greater employment, higher income equality and better access to relevant services and products for people living in poverty. On the other hand, So Fresh will grow its business profitably and sustainably, while fulfilling its mission of ‘Inspiring everyone to live fresh and live healthy”.

L-R – Mr Olagoke Balogun, CEO, So Fresh; Mrs Abimbola Balogun, COO, So Fresh; Miss Modupe Fadipe, Communications Manager, So Fresh; Mrs Juliet Oparah, Operations Manager, So Fresh.

 About So Fresh Neighbourhood Market Ltd.

So Fresh is Nigeria’s pioneer and leading healthy food chain, committed to offering the highest quality products and services.

About Inclusive Impact Investments 

Inclusive Impact Investments (Triple-I) is an impact investment fund powered by Oxfam and Lime Tree Participations. The principal objective of Triple-I is to maximize social impact by providing small and medium-sized enterprises in developing countries with risk capital, business development assistance and impact measurement services, helping them to realize their full business potential and to achieve growth and long-term success.

For further information, please contact:

Chief Operations Officer

See Also
Richard Mofe-Damijo & Deyemi Okanlawon

So Fresh Neighbourhood Market

Email: info@sofreshng.com

SME Development Programme Coordinator

Oxfam

Email: Michael.Adeola@oxfam.org

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