There isn’t a lot of information out there on how to start a clothing business in Nigeria. It’s either the information is too vague, or people just aren’t sharing. But we are of the opinion that the more we share, the more we grow.
So, let’s help you get that clothing line idea out of your head and on the runway.
A fashion-based business is one that would always survive regardless of what is happening in the economy. It doesn’t matter if there is an economic downturn or galloping inflation, people would always wear clothes. Even though the clothing business is a very lucrative one, sadly a lot of people are not aware of how easy it is to start one on their own. We find that most people would rather settle for retail, afraid of how difficult the journey might be.
The reality is, knowing how to start a clothing business in Nigeria isn’t that hard. In fact, you can become the next top designer if you put your best foot forward.
ut consider these factors first;
Know Your Niche
One of the first things to figure out is the niche you want to serve. The fashion/clothing industry is very broad – from maternity and womenswear to children’s clothes and industrial apparel. And even those have sub-categories.
Figure out what niche you want to serve and then you can proceed.
Believe it or not, you can’t do it all alone. Granted, you might start alone, but as soon as you’re able to, get trustworthy help. You can do this by hiring hands to sew, supply etc or outsourcing to another company to employ on your behalf. Your team needs to consist of designers, tailors, marketers, sales reps and much more.
Don’t get overwhelmed – start with who you have available right now and build from there as soon as you’re able to.
How much will it cost to start a clothing line? How would you get funding for your business? Do you have all the capital you need to start your clothing line? If you don’t, how do you plan to raise the needed funds? Do you have a good credit rating to be able to borrow money from financial institutions and if you don’t, what is your backup plan?
All these questions play an important role in the success of your business. If you’d like financial support from a bank and you mean business, check this out!
This is another important factor to consider. Before deciding on a location, you have to consider factors like competition, the tax laws in that area, access roads, electricity, affordability, proximity to your suppliers and employees, safety, the potential for expansion and much more.
Understanding the Fashion Industry
The fashion industry is a rapidly changing one. Trends come and go just as the sun rises and sets. For you to succeed in the clothing line business, you must thoroughly understand your customers and their taste. You must possess the ability to foresee trends, months before it hits the market. Most importantly, you must be creative and flexible in your tactics.
Create a Brand
There are many random brands in the market that pay no mind to their brand identity etc. It is important that you do. Pick a creative & unique name that will help your brand stand out. Stick with a colour palette, design, tone and more. These play a huge role in helping your audience recognize you from the hundreds of brands out there.
Register Your Brand
This might seem like it doesn’t really matter, but this is very important. Why? It not only makes your brand legitimate but limits the chances of having your brand name or designs pirated. Protect your business and precious ideas from those that might want to steal from you.
Did you just start your clothing brand? Share some more tips on how you got started with us!