Knowing how to create content consistently can be stressful. You need to plan, plot, schedule – and that’s minus other day-to-day activities. So how do you get it done – especially if you make money from it?
Well, one of our favourite business strategist – TriciaBiz started a series called ‘Business Unusual’ a while ago where she shares amazing business tips. In her latest episode, she’s sharing how to create content consistently.
Here they are;
Have Content Pillars
Content Pillars are pockets you can get content from. For example, if you run a fashion-related brand/business, you can create content like B-T-S videos, sales, product reviews, fashion tips etc. In her case, she has pockets like personal life, business strategy, news in the business world, products, testimonials etc.
Identify your Focus
Tricia recommends having content themes for the month. What do you want to do for that month? It could be selling off your leftover products, the information you’d like to give out etc and then you create content revolving around that.
Break It Down
Grab a paper & pen or the Notes app on your phone and break down the content. For example, if you’re marketing your leftover products, write down the dates/times you usually post on and slot in the relevant content. You can just use the headers to identify what goes where and then fill them out when the week draws near.
Use Content Fillers
Here, you can use some random content that you come across that you feel your audience will be interested in. For example, if you’re on Instagram, you can save videos, images etc that will resonate with your audience, and post them when you’re lacking content ideas.
There’s more where that came from. Watch the video below to hear TriciaBiz break these down further;
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