Imaatu’s New Collection – “Adire Tuntun” has Understated Class with an Adire Spin!
African fashion brand, Imaatu is here with their Fall/Winter 2020 collection titled “Adire Tuntun”. The collection has been centred on the indigo-dyed pattern (which originated in Nigeria).
According to the brand – “‘Adire Tuntún’ which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.”
To further pay homage to the African culture and accentuate cross-cultural fashion, the designer has named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeom, Enitan and more.
View the collection below;
Credits
Designer: Imaatu | @imaatufashion
Photography: Stefan Gergely | @stefan_gergely
Model: Sara | @sp_sara.p
Makeup: Martin Dangev | @martin.dangev
PR: @moafricapr
