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Imaatu’s New Collection – “Adire Tuntun” has Understated Class with an Adire Spin!

Imaatu’s New Collection – “Adire Tuntun” has Understated Class with an Adire Spin!

African Fashion Imaatu Adire Tuntun Collection Lookbook

African fashion brand, Imaatu is here with their Fall/Winter 2020 collection titled “Adire Tuntun”. The collection has been centred on the indigo-dyed pattern (which originated in Nigeria).

According to the brand – “‘Adire Tuntún’ which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.”

To further pay homage to the African culture and accentuate cross-cultural fashion, the designer has named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeom, Enitan and more.

View the collection below;

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Credits
Designer: Imaatu | @imaatufashion
Photography: Stefan Gergely | @stefan_gergely
Model: Sara | @sp_sara.p
Makeup: Martin Dangev | @martin.dangev
PR: @moafricapr

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