It is still Breast Cancer Awareness Month and Gbenga Artsmith just made a statement. The socially conscious brand has unveiled a collection as part of its annual Breast Cancer Awareness Campaign tagged ‘Life on the Pink Lane‘. This awareness collection of fascinators and eye-catching headpieces aims to reduce the stigma of breast cancer through education on its symptoms and treatment.
The collection is indeed a sight to behold with beaded headbands & hairpieces, drop earrings, feather detailing and more.
Speaking on the campaign and collection, the brand’s Creative Director, Gbenga Ayo-Dada says;
Our major goal is to raise funds for Breast Cancer patients with socio-economic disadvantages and increase awareness like never before by putting a spotlight on the importance of regular breast self-examination, early detection (which is the best solution for survival), and generally, the consciousness of breast health.
We decided to be creative with communicating these messages through the fashionable images we created for this year’s campaign; knowing that breast cancer awareness is still very much a ‘taboo’ topic on this side of the clime and mostly overlooked because of fear and other sentiments. So we had to use bait to catch the attention of our target audience- women.
See the collection below;